So, you’ve wrapped up your funnel audit and hit a roadblock with your traffic. (Want to audit your digital sales funnel? Download it here)

What’s your next move?

Understanding The Digital Sales Funnel & Traffic

Let’s start with a quick refresher on the digital sales funnel. A funnel is a journey or stages that your ideal client goes through: awareness, consideration, conversion, and retention. At each stage, potential customers engage with your brand in different ways, from discovering what you offer to becoming loyal fans.

Traffic is the lifeblood of your funnel, it’s the fuel that keeps this journey moving smoothly. Without a steady flow of visitors, progress through these stages becomes an uphill battle.

There are two types of traffic: the organic kind and the paid kind.

The Paid Kind

If you’ve got the budget for it, targeted and retargeting paid advertising can definitely rev up your traffic efforts. But, don’t put all your eggs in the paid basket. Organic strategies alongside your paid efforts are essential in getting your ideal clients to your website or funnel.

An important note: try to reserve ad dollars for when you’re absolutely confident that your offer is something your target market wants (think sales and satisfied customers), AND your messaging is on point. Otherwise, you risk draining your budget without much to show for it.

Now, The Organic Kind

Time To Give Your Current Strategy A Once Over

Before diving head first into any of these strategies, take a step back and assess your existing digital marketing game plan. Is your content engaging? Where are your current visitors coming from? Social media? Podcast? A talk on YouTube? Are you aligning your efforts with what the data is telling you? For instance, if your Insta game is strong but most of your traffic comes from Pinterest, it’s time to shift gears and focus on what’s driving results.

Optimize Your Storefront

Your website is often the first point of contact for potential customers. Ensure it’s optimized for both search engines and user experience. Think relevant keywords, improved page load speed, and user-friendly navigation. If you offer organic skincare products, for example, optimize you website for keywords like “natural skincare,” “organic beauty products,” or “vegan cosmetics” which can attract qualified traffic interested in your offerings.

Collaborate with influencers and Partners

Teaming up with influencers or other businesses in your niche can open up new avenues. Find influencers or podcaster whose vibe matches yours and whose followers fit your target demographic.

Speaking from personal experience, I find this easier said than done. It can be difficult, not impossible, to get those with big audiences to spotlight your business when you have small audience and a few followers. So seek out those with smaller podcasts.

Think about creating a go-to talk – present it on smaller podcasts and summits and then, when the opportunity arises, you’re prepared and able to say “yes!!” when the big boys or girls come calling.

Offer Value Through Content Marketing

Content reigns supreme in the realm of digital marketing. It not only establishes your authority but also serves as a magnet for potential customers, drawing them into your funnel and website. Develop high-quality, informative content such as blog posts, videos, or podcasts, that speak directly to your ideal clients needs and interests.

Remember, consistency is key. Look at the data and choose one content format that’s already driving traffic to your funnel and stick with it until you see the results you want.

Don’t worry if you think your content is similar to what others are putting out there. Your voice and perspective are unique- that’s what matters most to your ideal clients. They need to hear your message, in your words, at the right moment that resonates with them. So yes, make it interesting, get your personality in there, your values, your messaging and embrace the repetition of it all.

Keep it fresh, keep it engaging and keep showing up- your audience is waiting to hear from you!

Leverage Social Media

Social media platforms remain valuable tools for connecting with your audience. While they might not be the goldmines they once were (thanks algorithms), they still hold a lot of potential.

If you use social media to bridge the gap between where they are now and where they need to be in order to become a part of your community, you can really leverage social channels. For instance, let’s say you’re a weight loss coach. You’re ideal client may believe that it’s almost impossible to lose the weight because everything she reads says that women in menopause struggle to lose weight. It’s now your job to show her that it is possible to lose the weight and that you’re the gal to do it!

You’ll repeat that message over and over again through success stories and testimonials until believes it’s possible for her too. Once your audience knows that they’re in the right place- you can really get traction when dropping your new blog or podcast- bringing people back to your site where you’ll learn even more about your ideal client with the data.

Try not to spread yourself too thin across too many channels. Look at the data, see which platform is sending the most traffic to your funnel (not your favourite platform, the one that’s giving you results), and focus your efforts there.

Email Marketing Campaigns

Building an email list allows you to nurture relationships with potential customers and guide them through your sales funnel.

Once they are on your list, you can leverage targeted email campaigns to further drive traffic to your sales funnel. Tailor your email content to highlight your products, educational resources, and special promotions, enticing subscribers to take action and engage with your offerings.

Continuous Monitoring and Optimization

Lastly, keep your finger on the pulse of your sales funnel. Regularly monitor and track your traffic metrics. Identify what’s working well and what needs improvement, then adjust your strategy accordingly. And, remember, great data makes for great decisions!