AS A DIGITAL SALES & MARKETING TECH VA
The conversation I often have with potential clients begins with “I’m not sure exactly how a digital sales & marketing tech VA can help me.”
(Take my five minute quiz here, to answer that question- specific to your biz.)
I’m most valuable to you if your focus is on one or all of the following three areas of your digital sales and marketing strategy. (I’m even more valuable if tech is the reason you’re not moving forward or stuck… like in the mud-very thick mud!)
- List Building– growing an email list to create relationships and connection with your ideal client.
- Sell Digital Offers– turning those email subscribers into buyers using email marketing, a live launch or an evergreen funnel (webinar, application etc.)
- Growth & Optimization– using data to drive your digital sales and marketing decisions. OR, taking the guess work out of your business.
Right now you’re thinking, “That sounds great Tanya, but I’m still not sure how you can help me with all that”.
Here’s where I break it down for you … (if you like lists, you’re gonna love this part!)
Email List Building (marketing tech)
List Segmenting:
Create segments in your email list for better targeting. Think of it as organizing your email list into tidy little categories. This helps you send the right messages to the right people.
Lead Generation:
I can help you create irresistible lead magnets like PDFs, challenges, eBooks, or webinar power point presentations, as well as landing pages, thank you pages and sign-up forms to capture email addresses. I’ll also conduct an audit on your list building strategies and offer recommendations.
Opt-In Forms:
I design and integrate sign up forms for your website, blog, or social media profiles to make it easy for visitors to subscribe and for you to manage those subscribers.
A/B Testing:
Ever wonder if your email subject lines could be better? Or which form design attracts more sign-ups? That’s where A/B testing comes in. I help you figure out what works best.
Email Marketing Software:
I’ll help you choose the right email service provider whether it be Active Campaign (my personal fav) or another email marketing tool, and help you manage your subscriber list so you’ll be email marketing like a pro!
Automation:
I’ll set up email automations that send welcome emails that nurture leads, and re-engagement automations to help inactive subscribers become active again. It’s like having a personal email assistant 24/7.
Analytics and Reporting:
I monitor email campaign performance, tracking open rates, click-through rates, conversion rates, and other relevant metrics to make future emails even better.
Clean-Up and Maintenance:
It’s like digital spring cleaning! I’ll set up an automation that regularly cleans and maintains your email list which will improve deliverability and therefore, engagement rates.
Tech Strategy:
Looking for a tech tool makeover? Or, maybe you often wonder if there’s a better tool out there for your business. After a thorough audit, I’ll recommend what tools would work best for your list building and why. Efficiency, here we come!
Once we’ve got your list building strategy in place, we’ll start looking at your digital sales tech strategy.
Digital Sales (sales tech)
CERTIFIED FUNNEL BUILDER (lead, webinar and application funnel specialist)
I’m here to make sure your digital offers don’t get lost in the online wilderness.
Strategy Development:
We’ll chat over a virtual coffee and define the goals of your sales funnel and clarify your target audience.
Funnel Design:
I’ll map out your sales funnel complete with landing pages, email sequences, and every touchpoint where your potential customers interact with your business.
Landing Page Creation:
I’ll build and design landing pages that are optimized for conversions.
Email Marketing:
Want to turn your email list into buyers? I set up and manage email campaigns that do just that. Say hello to automated sequences that nurture leads through your sales funnel funnel.
Pre Launch Lead Generation:
Implement lead generation strategies specific to your offer to attract potential customers and capture their contact information. (a challenge, workshop etc.)
Integration:
I know this is the thing that keeps you up at night wondering “How is this all going to come together?”. I’ve got you. I’ll Integrate various tools and platforms, such as email marketing software, digital course software and analytics tools, to ensure seamless funnel operation.
Testing and Optimization:
Don’t guess – test. I constantly monitor your funnel’s performance and run A/B tests to make improvements that boost conversion rates.
Segmentation:
Everyone’s different, right? I segment your leads based on their behavior, interests, and demographics to send personalized content and offers.
Automated Responses:
Imagine sending the perfect email at the perfect time. I set up automated responses that do just that:, think abandoned cart recovery or other auto responders.
Analytics and Reporting:
With a digital sales & marketing tech VA, you should see an ROI from their work. I can help track that because I’m all about the numbers. I provide you with regular reports on conversion rates, click-through rates, ROI – you name it. Data-driven decisions, always.
Scaling and Expansion:
When your offer’s a hit, I help you plan for growth. Let’s scale that funnel to new heights! (upsells, downsells oh my!)
LIVE LAUNCH PROJECT MANAGEMENT
I’m not only a digital sales & marketing tech VA, I am also a live launch pro! Which means I can help you launch your digital course, workshop, membership.
A live launch project manager for online offers is responsible for overseeing and coordinating all aspects of a live launch campaign for digital products or services. Here’s the scoop on my launch expertise.
Launch Strategy Development:
We’ll define your launch objectives and goals and I’ll set up the all-important launch timeline.
Project Planning:
I’ll create a detailed project plan, assign tasks, and make sure everyone knows their role in the launch. (even if it’s a one-person show, it’s important to have clear layout of when tasks need to be done to stay on track.)
Resource Allocation:
Determine the resources needed like technology, design and copy and allocate them appropriately.
Team Coordination (if needed):
Assemble and manage a cross-functional team, including copywriters, designers, marketers, technical support, and any other specialists needed for the launch.
Oversee Content Creation:
development of marketing materials and content, such as landing pages, email sequences, social media posts, promotional videos, and product descriptions.
Testing and Quality Assurance:
Conduct thorough testing and quality checks to identify and resolve technical issues or errors before the launch.
Communication Planning:
I’ll help you develop a communication plan for the launch, including pre-launch teasers, announcements, and post-launch follow-ups. Coordinate email marketing, social media, and other communication channels.
Sales and Conversion Tracking:
Monitor key performance indicators (KPIs) during the launch, such as sales, conversion rates, and audience engagement metrics. Adjust strategies in real-time to optimize results.
Feedback Collection:
Gather feedback from participants and customers to evaluate the success of the launch and identify areas for improvement.
Post-Launch Analysis:
Analyze the results of the live launch, including sales data, audience engagement, and feedback, to assess the overall success and inform future launches.
Documentation and Reporting:
Maintain comprehensive records of all launch activities, expenses, and outcomes. Generate reports to share with stakeholders.
Data: Analyzing & Reporting
You don’t have a cookie cutter business, so why use cookie cutter strategies? Lets get you making data-driven decisions that are specific to your unique business.
Define Key Performance Indicators (KPIs):
Let’s identify KPI’s which may include conversion rates, customer acquisition cost, revenue per visitor, churn rate, and more.
Data Collection and Integration:
Set up systems and tools to collect data from various sources, including website analytics, email marketing platforms, e-commerce platforms. Ensure that data is integrated and flows seamlessly.
Data Analysis:
Analyze collected data to identify trends, patterns, and insights related to customer behavior, sales funnel performance, and overall business growth. If you like dashboards and graphs that are easy to read? , I’ve got you!
Recommendations and Action Plans:
Based on data insights, provide recommendations and action plans to optimize marketing strategies, improve user experience, and drive revenue growth.
Who I’m not for
Sometimes it’s easier to know if I’m the right person for the job by knowing who I don’t serve …
CUSTOMER SUPPORT
CRM Management:
Manage customer data within the CRM system, ensuring accurate and up-to-date records.
Customer Support:
The amazing person in your biz who’ll address inquiries and provide support to potential customers on the day of your live launch and as they progress through your funnel.
LIVE LAUNCH SETUP AND SUPPORT
Live Launch Technical Setup and Support:
The tech you’re using on the day of your live launch (zoom, webinar software, etc.) isn’t my area of tech expertise. I’ll be there making sure your backend funnel is working as it should but if you’re webinar software isn’t working on the day of your event, it will be someone else figuring out that tech. But don’t worry, there’s a VA that does that!
DATA PRIVACY & COMPLIANCE**
Sales Funnel Compliance and Data Security:
It’s best to speak to a lawyer or specialist in data privacy and compliance. You’ll want to ensure that all aspects of the sales funnel and/or live launch comply with relevant regulations, including data privacy and anti-spam laws.
Website Data Privacy and Compliance:
It’s best to speak to a lawyer or specialist in data privacy and compliance on your website.
**That doesn’t mean that I won’t set up a double opt in for you or add a cookies banner when needed, but I’m not a lawyer and not legally responsible for ensuring your website, landing pages, opt in forms etc. are compliant with global data privacy laws. (Compliance: Ensuring that email marketing practices comply with relevant data protection laws (e.g., GDPR or CAN-SPAM) by managing opt-in and opt-out processes and providing the required unsubscribe options.)
CONTENT CREATION
Copywriting
Oh how I wish I was a copywriter, I feel life would be so much easier! I can help set up your blogs, emails, landing pages etc., but I unfortunately am not a copywriter and you would be best to hire a VA skilled in that area or a copywriter.
Next Steps: Let’s Work Together!
Have I piqued your curiosity? Want to give working together a try?
You have a few options!
Choose your own adventure:
1. If you still have a few questions about how a digital sales & marketing tech VA can help your business.
- You can check out my Q & A page for frequently asked questions here (coming soon)
- If you’re question still isn’t answered, ask away here
2. Want a more specific answer to “How can I help your business?”, take my 5- minute quiz. (coming soon)
3. If you’d like to have a no obligation to buy virtual chat over Chai lattes and talk about how I can help your business, book a FREE 20minute call
My passion is to help health & wellness businesses like yours make the world a healthier and better place to live in. I’m looking forward to getting to know you!
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